Case Study

A driving school that looks like a brand.

Website, theory schedule, online sign-up and social media for Fahrschule Abgefahrn in Düsseldorf: a presence learner drivers recommend to their friends.

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Client: Fahrschule Abgefahrn, Düsseldorf
Industry: Driving school, education
Services: Design, development, social media, ads, print

fahrschule-abgefahrn.de

01 / 04fahrschule-abgefahrn.de home page

Results

What changed.

Organic visits

4,500 / month

Last 12 months

4.5K3.4K2.3K1.1K0

OctJanAprJulOctJanAprJul

TikTok Ads

5,000,000

Reach

Meta Ads

400,000 / month

Reach

Meta Ads

400,000 / month

Reach

Driving school

“I recommend TyloTech to any business that needs structure and growth.”

Fahrschule AbgefahrnDriving school, Düsseldorf

Figures from the project. The curves show the trend schematically.

Overview

What it was about.

Starting point

Fahrschule Abgefahrn is right by Düsseldorf central station, runs theory classes seven times a week and, going by its Google reviews, is one of the best-rated driving schools in the city. The brand is loud, green and young, and that’s exactly how it should feel online.

The brief

A theory schedule learners actually use: updated monthly, no calls to the office
Sign-up without detours: from the Instagram profile to the contract in one flow
A presence people recommend: colour, tone and imagery applied consistently
Campaigns and promotions that bring in sign-ups

Challenge

The challenge.

Three things had to work at once, or it would have been a nice-looking presence without sign-ups.

Sign-up with detours

Anyone who wanted to sign up had to call or drop by. There were too many steps between interest and contract.

Theory schedule on request

The monthly theory schedule lived in the office. Every question was a phone call, every change a follow-up.

Strong brand, no system

Green, tiger, speed: the brand had character, but no rules for the website, posts and posters.

Approach

How we went about it.

Four steps that interlock, instead of separate services from five different agencies.

01
Analysis & positioning
Understand the audience, competition and sign-up process. What makes young people choose this particular driving school?
02
Brand & design system
The green, the tiger and the typography get rules that work the same on the website, social and posters.
03
Website & sign-up
Theory schedule, licence classes and online sign-up in one flow, built mobile-first.
04
Content, campaigns & operations
Posts, stories and promotions from one kit, plus Meta and TikTok campaigns and outdoor ads.

Design direction

Brand and design direction.

One colour palette and one typeface that look the same on the website, posters and social.

ABGEFAHRN

Tomorrow

Neon#39FF38
Mint#98FF98
Light#C8FFC7
Mist#EAFFE9
White#FFFFFF
Black#000000

Solution

The website.

Every page has one job: understand, build trust, sign up.

A home page that builds trust instantly.

Reviews, awards and experience sit right next to the sign-up button. Anyone who lands sees within three seconds why this driving school.

Sign-up in one flow.

The form only asks for what the contract needs, shows prices up front and works on the phone just like on a desktop.

Stories & promotions

Stories nobody taps past.

Learner drivers come in via Instagram and TikTok. Teasers, promotions and seasonal formats run as stories and reels, always in the same green, always ending with the phone number and website.